Must-Have Features of Free Website Monitoring Solutions

Let’s be honest, not every website owner is able to afford the largest and most complex website monitoring solution. While these tools are imperative to ensure the performance and stability of your enterprise does not waver, the cost of these tools force many administrator’s to disregard monitoring altogether. Thankfully, you can achieve a decent level of monitoring and oversight without having to pay a dime through free website monitoring solutions. There are a lot of considerations to think about if you’re planning on choosing a premium service for your web application monitoring needs, and if you’re choosing to do that, then you should do some research online first on a site that details information or compares web application monitoring services. Although these solutions are capable of providing insights into the availability of your website, if you’re seeking the most comprehensive coverage without having to subscribe to a premium service, then seek out a free monitoring solution with the following features.

Essential Features for Free Monitoring Tools

When browsing the market for a free monitoring solution, reference the following list to ensure you receive the most comprehensive coverage possible.

  • Monitoring Locations – For many website owners, visitors are not isolated to a specific geographic location. Therefore, in order to ensure your site continues to operate at maximum performance for all users it must be checked at various locations throughout the country and world. Make sure the free monitoring solution offers several monitoring locations scattered throughout the globe.
  • Statistical Summaries – In order to review the overall performance and stability of your website, you must have statistics ranging from several hours to several days. This historical data provides you with detailed information regarding average response time, website availability and overall performance. While free monitoring solutions feature limited reporting capabilities, search for one that’ capable of delivering statistics for an entire monitoring period.
  • Page Content Monitoring – Most free website monitoring tools only determine if your website is available; however, there are a select few that offer more detailed monitoring. Choose a tool capable of monitoring page content and link health.
  • Periodic Performance Reports – Do not use a free monitoring service unless it offers daily, weekly, monthly and yearly website availability and performance reports. While these reports will not be as detailed as a subscription-based service, it does offer a greater scope into the overall stability and performance of your site.
  • Adjustable Monitoring Frequency – Only choose a monitoring solution capable of adjusting the frequency of monitoring checks. While the majority of free services does not offer the suggested 30-second checks, choose one offering checks every 60 seconds to five minutes.
  • False Alert Checks – The majority of free website monitoring tools provides alerts to administrator’s should an error or issue arise. However, there can be many false alerts, which quickly fill your inbox. Prevent looking over important alerts by using a free service capable of preventing false alerts from being distributed.

What is Application Performance Management?

In the most general sense, application performance management is a means of managing internal and third party applications within a website. The primary discipline of APM is to monitor the performance, availability and user experience of various software applications. This is an essential function for all businesses, regardless of concentration. Whether you have a small, highly-focused niche website or a sprawling online conglomerate, application performance management is an integral tool in your arsenal of effective online practices.

In the fast-moving pace of our modern online world, availability of applications is essential at not only retaining visitors, but enhancing site conversions. In fact, in order for an operation to be truly successful, their internal and external applications must flawlessly integrate with the overall user experience. The only way this process can maintain itself is through effective and continual application performance management.

While the exact level of management and monitoring is based upon the complexity of your network and website, APM monitors the three basic levels of web applications:

  1. Server Level – Application performance management captures the pattern of data flow and translates this information to identify the process of each application transaction. This level of monitoring also forecasts response times during times when data center information is consolidated.
  1. Network Level – When applied at the network level, APM reduces the risk threshold of applications while simultaneously optimizing bandwidth usage by providing insight into web traffic patterns for specific applications.
  1. Application Level – This third level of performance management monitors the actual functionality of each application by reviewing response times and diagnosing the root cause of specific issues.

Perhaps the most important element of application performance management, or APM, is its ability to pinpoint issues within an application. To truly accomplish this task, an APM tool must focus on the underlining performance of web applications by performing specialized system checks and highly-detailed diagnostics of application transactions. In the realm of applications, being able to pinpoint the root of an issue is the difference between successful or failing.

Along with diagnosing and correcting issues, APM ensures web applications are optimized for performance and use. It’s no secret web users are demanding and expect the highest level of speed and access to information. Even if a single application out of your entire arsenal misfires, this could lead to a significant decrease in customer loyalty and conversions. The unfortunate truth when dealing with online customers is the fact that their experience within your site determines their opinion of your business. If they find your site to be unstable, unpredictable or faulty then they may perceive your entire operation as such. Preventing these misconceptions regarding the efficiency of your business requires a genuine dedication to ensuring website flow and function – and APM is an integral element in this equation. If you’re having trouble comparing solutions, you can check out, a site that separates industry leaders and compares their features against one another (you can type the URL on your browser or visit their site here).

Since application performance directly correlates with revenue and customer satisfaction, application performance management is an effective way to safeguard current and future revenue. Of course, the actual set of APM tools and guidelines you follow are directly related to the level of service and complexity of your website.