Who Needs Application Performance Management?

In the tech world, there’s a lot of talk regarding application performance management and what businesses and enterprises benefit from its principles. While the most general answer to this question is, “All businesses and websites that utilize applications within the user experience,” there is a far more complex and dynamic answer.

With the increase of applications being used in critical transactions, and the complexity of modern application environments, it’s become far more difficult to manually monitor and manage application performances. If your business utilizes an application at any point within site infrastructure, then application performance management is not only recommended, but required for continual uptime and performance quality.

IT Organizations Best Suited for APM Solutions

In the most general of senses, application performance management solutions are ideal for IT organizations responsible for the performance and uptime of business applications that are critical for its functionality. Therefore, if a business utilizes an application that can positively or negatively impact company brand, an APM solution must be implemented.

While most people believe that only businesses who utilize eCommerce techniques require APM solutions, the fact of the matter is the majority of online businesses (whether they feature an eCommerce portal or not) require some level of application performance management and monitoring.

The most common example of the type of business that benefits most from APM solutions is a company who requires communication between many departments. For example, many airlines utilize an APM solution to ensure flights depart based upon a predetermined time. For example, after the plan is boarded and cargo is safely stowed away, the plane undergoes a complex measurement process to determine overall weight and plane balance. This complex algorithm is responsible for ensuring the pan is properly balanced, which means if this application was to malfunction, the plane could be delayed, or worse, experience technical errors during the flight. When looking at solutions, it’s good to do some research to find out more information about the possible options. There are a few ways that you can do this. One, you can do some searching on the internet yourself, or you can visit a comparison website like webapplicationmonitoring.net where some options have been laid out for you.

Of course, the aforementioned is not applicable to many businesses, but it is a clear example of how important the functionality of applications is for the operation of a business. Even smaller businesses who rely on a single application to streamline communication between departments must feature a highly adaptable APM solution to ensure this application runs without any issues.

For example, your business utilizes a single application that field technicians and customer service representative rely on to access customer information. If this system were to fail, or encounter various errors, then these professionals are unable to perform the basic duties of their job. Therefore, an application performance management solution is implemented to continually monitor the data flow and transactions of each request, which minimizes downtime and may potentially protect your businesses reputation among customers.

As you can see, application performance management is far more than simply ensuring the “submit” button on an application sends data to the appropriate email address. Its entire function is to monitor the performance of each transaction and even response to ensure 100% uptime. Regardless of the size of your business, adopt an effective APM solution today. You never know, this may mean the difference between a one-time buyer or a lifelong client.